A/B testing is a secret weapon for effective Amazon PPC marketing because it allows sellers to make data-driven decisions that maximize ad performance and ROI. By testing different elements—such as ad copy, product images, headlines, keywords, and bidding strategies—sellers can identify what resonates most with their target audience and refine campaigns accordingly. For example, runni... https://www.brandscapeventures.com/blog/ab-testing-amazon-ppc-marketing-usa