The majority of YouTube's advertising revenue goes to the publishers and videoteyp producers who hold the rights to their videos; the company retains 45% of the ad revenue.[368] In 2010, it was reported that nearly a third of the videos with advertisements were uploaded without permission of the copyright holders. https://hedgedoc.k8s.eonerc.rwth-aachen.de/t4bWcQoNQzqCVB2ohX0EJw/