The PESTEL analysis mentioned Formerly checked out the macro environmental things affecting enterprise, but not the microenvironmental variables. One of several microenvironmental factors are opponents, which can be tackled by a competitor analysis. The Rivals analysis of Pepsi-Lipton Brisk looks on the direct and indirect competitors within the market https://damiennyqdy.blogolize.com/an-unbiased-view-of-harvard-case-study-help-73892554