Marketing actions may be executed by in-dwelling personnel or marketing companies adhering to the 4P basic principle: Though marketing focuses on driving product sales and revenue by way of qualified campaigns, PR aims to control popularity and cultivate relationships with numerous stakeholders. Obtain our Final Manual to PR and skim http://www.localfeatured.com/directory/listingdisplay.aspx?lid=68158#.Y8CKn3a9thE